show more in a div with php and css -

i trying implement show more links in several divs (like here http://www.gutscheinpony.de/outletcity.html, click on details , hidden div) getting via php , taxonomy 50 fields on these side , need individual ids can open each div seperatly. problem need give each div variable id via php!!! stuck. can see problem here http://cloud0815.joloshop.com/shops/1822direkt (click on both "show more" text) , first open!!!)

if use jquery, not need give each div individual id. can give each "show more" link class 'show-more'. then, bind links click handler. $(this) variable tells of 50 links clicked on. how select div containing hidden text depends on markup, here's example of can do:

php:

 /* inside loop */  <?php         $full_text = get_the_content();        $period_pos = strpos($full_text, ".");        $excerpt = substr($full_text, 0, $period_pos+1);    // first line, assuming line ends period.        $rest = substr($full_text, $period_pos+1);          // rest of text  ?>  <div class="excerpt">       <?php echo $excerpt; ?>  </div>  <div class="rest">       <?php echo $rest; ?>  </div>  <div class="show-more-div">      <a href="#" class="show-more">show more</a>  </div> 

jquery:

 $(document).ready(function(){       $(".show-more").click(function(){            $(this).parent().prev().slidedown();            });  });